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The Sandboxx Gift Card was created so that supporters could send a military-centric gift card to their loved ones serving in the military.
I looked at this project as a practice in brand visibility and recognition. How could we build something that was really just a COOL card, but also screamed SANDBOXX?
Credit card and gift card design is tough. You have a very small space. You have a lot of rules. And you have elements that MUST be present. Most cards you see fall back on using a textured and colorful background to provide some unique visual indicator that ties to their brand and sets it apart from other cards.
Though there was a lot of love initially for a blue card that boasted a modernized version of the companies topographic background, the Sandboxx brand main color, Mission Orange, was really the best direction to go to foster brand recognition.
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Using some stock line art from Adobe and editing it to flow together to form a visual narrative that could speak to each service, I created an illustrative background that, as cleanly as possible, represented the land, sea and air services as well as the officer and enlisted corps.
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